How Your Local SEO Agency Can Help You Rank Higher!
Did you know that the average business loses out on 40% of its potential organic traffic due to poor SEO practices? For small to medium businesses, startups, and entrepreneurs, mastering technical SEO services isn't just beneficial; it's crucial for standing out in competitive digital markets.
Today, we'll dive into the step-by-step SEO audit service process that can transform your website's visibility and performance, perfectly aligning with REDBOT's mission to blend stunning design with SEO-focused solutions.
Understanding the SEO Agency Process
Professional SEO agencies conduct audits which are fundamental for diagnosing your site's health, identifying opportunities, and ensuring your digital presence is optimized for search engines like Google. Here's how you can conduct a thorough audit with the help of a professional SEO consultant:
Keyword Profile Analysis
Start by analyzing your site's keyword profile. Look at trends, growth, and decline to gauge your site's SEO health using SEO tools. Focus on "low-hanging fruit" keywords — those ranking from positions 2 to 15, which can provide quick wins with minor adjustments through a technical SEO service.
Technical SEO Audit
Crawlability
Check how search engines can access your site. Use SEO technical audit services to identify crawl errors, ensuring your site is fully indexable.
Crawl Depth
Ensure no page is more than three clicks deep from the homepage to improve visibility. Deeply buried pages might be overlooked by both users and search engines.
URL Structure
Avoid complex URL structures that lead to keyword cannibalization. Keep URLs simple and relevant to the content's primary keyword with guidance from technical SEO services.
Content Audit
Review your content with a content audit tool to identify pages that need updates, removals, or rewrites based on performance data as part of a technical SEO audit service. Look for content that doesn’t meet user expectations or fails to rank well, and decide if it needs to be upgraded or redirected.
On-Page SEO
Use SEO tools to get recommendations for improving page-specific SEO through technical SEO services. This includes optimizing meta tags, headers, and content for target keywords.
Backlink and Anchor Text Audit
Evaluate your backlink profile to detect any toxic links or unnatural link patterns using a backlink audit tool within your technical SEO service. Ensure your anchor text diversity is natural, avoiding over-optimization which can trigger penalties.
A comprehensive professional SEO audit service is your roadmap to digital success. By systematically addressing each aspect from keyword analysis to backlink health, you can significantly boost your site's SEO performance with the help of a professional SEO consultant. Remember, not all SEO actions are equal; prioritize based on potential impact and ease of implementation.
