Part 1: What Is SEO

What Is SEO?

SEO (Search Engine Optimization) influences Google rankings and website traffic through various strategies beyond traditional SEO methods, including PR, copywriting, content marketing, sales, product development, web design, UX, branding, and community management.

4 Main Components of SEO

Keywords

• Keywords are phrases people use in search queries to find your business or expertise. (e.g., "white running shoes", "how to build a house", or "difference between nike and adidas").

On-Page SEO

• Ensures web pages are relevant and useful for the phrases people are searching for.

Off-Page SEO

• Involves demonstrating to Google that your site is authoritative and trustworthy, primarily through acquiring backlinks from other websites.

Technical SEO

• Focuses on site organization, accessibility to Google, and site speed among other technical aspects.